Certified Nutraceuticals, Inc.

The Alkayali family has led the discovery and development of innovative new functional food, beverage and supplement ingredients for nearly four decades. Their science-based ingredient solutions for health and longevity are marketed in consumer products around the world.

Three Alkayali brothers – Ahmad, Abdul, and Mustafa – and Ahmad’s wife Terri started Smarter Beauty Products in 1986.  The retail products company introduced the first hydrolyzed collagen type I and III products to the health and beauty industry. A decade later the company launched another revolutionary product, the first hydrolyzed avian sternum collagen type II for joint and bone health. The company grew rapidly and later changed its name to NeoCell and was eventually sold to Clorox.

The family founded a new venture, Certified Nutraceuticals, to focus exclusively on the development of innovative functional ingredients for natural products manufacturers.  Chief Executive Officer and inventor Ahmad Alkayali has continued to expand his patent portfolio – now 16 U.S. patents and patents pending – with discoveries of ingredients and extraction processes related to pomegranate, olive leaf and grapevine extracts as well as jellyfish collagen.

The family’s hands-on approach to research and development has resulted in superior new ingredients that promote a wide range of benefits that include healthy aging and joint, skin/beauty, cardiovascular, brain and immune health. Research in botanical extracts has resulted in several ingredients with extraordinary high levels of antioxidants that minimize oxidative damage.  The company also has identified ingredient combinations and optimal molecular weights to maximize bioavailability and bioactivity.

Today Certified Nutraceuticals is an international company with a network of distributors, wholesalers and manufacturing partners. These partnerships include work with Nutraceuticals Agriceuticals Technology Company (NATCO), one of the world’s leading suppliers of organic monk fruit and persimmons. NATCO is based in California and its farms and factories located in Guilin, China.

The Certified Nutraceuticals management team’s deep expertise in the science of functional ingredients, as well as their experience in developing and marketing retail consumer products, make them an ideal partner for manufacturers and formulators.